GIN DOWN UNDER REBRANDGindu, a premium boutique Gin company had grown organically out of its founders passion and drive for its first 5 years of business. But its brand was lagging behind its ambition and stalling the company growth.
ApproachImpactGindu was ready for big shift. But first this meant getting under the hood of the brand visually, verbally and strategically. Through workshops with Founders and deep consultation a strategic reset and blueprint was developed. Giving the brand an enriched North Star to set the new bearing.
Visually, the brand was overdue for an uplift. Growing organically meant that the system and styles were fragmenting and lacked the connective tissue to hold the brand across channel and format. After a deep category review, a clear whitespace emerged for Gindu to operate. A close connection to the land and the botanicals they sourced needed to play a leading role. Gindu needed to embody the land, because each sip took you straight to that place, so the identity needed to get you there before you even opened the bottle.
With limited production budgets we took an AI first approach to developing assets that worked hard and drive operation efficiency for the brand. Along with a rigorous brand systems that effortlessly scale with consistency and strong brand attribution to build long-term brand equity.
Shaken, stirred and mixed to perfection. Gindu is primed for growth with the right strategic foundations and a clear B2B and B2C offering complimented by a brand that sees them growing up and taking on a more mature role in the boutique spirits space.
