Maytes RebrandMaytes came to DAAS with a name and identity that no longer matched their audience or their ambitions. The business had grown, but the branding was holding them back from their next chapter.
ApproachImpactBorn as 'KttiPay,' the fintech had made its name as a way to split payments with friends. But that identity had started to fragment and feel dated, and it was ready to reconnect with its core audience.
We worked with the team to shape a new name, 'Maytes,' and a strategy that became the genesis of the design idea: make money flow, like friendship. From there we created a smooth, friendly logo and a fluid brand system, complemented by rich, dark tones built for their dark-mode-loving audience.
Clever AI-native design tools and bespoke prompt libraries helped their team bring the brand to life on their own terms, in their own hands. And like any good Mayte, we're out here cheering for what comes next in their brand's growth.
