As part of a broader strategic development at Ticketek, Ovation transformed into Ov8tion, becoming a foundation for their group operations. As they updated their positioning the branding needed to evolve, while sharing brand codes with the broader group.

Ov8tion amplified, is the foundation that turns insight into impact, with their ability to elevate ideas, voices and live experiences. Everything the brand touches becomes louder, clearer and more powerful, amplified.

Working closely with internal teams, we defined their brand strategy, positioning and CVP dovetailing into a new identity for teams to rally around. Building pride, unity and a collaborative mindset.